Data Analytics: Turning Data Into Decisions

Data-Driven Decisions Win

Organizations leveraging analytics outperform competitors. Data reveals patterns intuition misses.

Descriptive: What happened? Diagnostic: Why did it happen? Predictive: What will happen? Prescriptive: What should we do?

Internal systems: CRM, ERP, web analytics. External data: market research, social media, benchmarks. Structured and unstructured formats.

Tableau for visualization. Power BI integrates with Microsoft. Looker provides modern interface. Python and R for advanced analysis.

North Star metric guides focus. Input metrics are controllable. Output metrics show results. Leading indicators predict outcomes.

Executive dashboards show KPIs. Operational dashboards for daily management. Self-service enables exploration. Mobile access for anywhere viewing.

Leadership promotes data use. Training builds skills. Accessibility removes barriers. Stories communicate insights.

Vanity metrics feel good but mislead. Correlation confused with causation. Analysis paralysis prevents action. Siloed data limits insights.

Identify key business questions. Inventory available data. Build initial dashboards. Iterate based on feedback.

Anonymize personal data in analysis. Aggregate to prevent identification. Access controls on sensitive insights. Compliance with regulations.

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