Cold Email Is Not Dead
Done right, cold email remains highly effective. The key is relevance and respect.
List Building
Quality lists outperform quantity. Target ideal customer profiles. Verify email addresses. Respect opt-out requests immediately.
Personalization at Scale
Research your prospects. Reference specific company details. Mention shared connections. Comment on recent news.
Subject Lines That Open
Keep under 50 characters. Create curiosity without clickbait. Use personalization tokens. Test different approaches.
Email Structure
Opening line demonstrates research. Value proposition is clear and concise. Proof builds credibility. Single call-to-action focuses response. Signature includes full contact info.
Follow-Up Sequences
Most responses come after multiple touches. Space follow-ups 3-7 days apart. Add value with each message. Know when to stop (typically 5-7 touches).
Deliverability Essentials
Authenticate with SPF, DKIM, and DMARC. Warm up new sending domains. Monitor sender reputation. Clean lists regularly.
Tools and Platforms
Apollo.io combines prospecting and sequencing. Outreach.io offers sales engagement. Salesloft provides comprehensive platform. Reply.io focuses on automation.
Compliance Considerations
CAN-SPAM requires physical address and unsubscribe. GDPR needs legitimate interest basis. CASL requires consent for Canadian prospects. Document compliance efforts.
Metrics to Track
Open rates indicate subject line quality. Reply rates measure message relevance. Meeting booked rates show true success. Unsubscribe rates flag problems.
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