Content Builds Assets
Every piece of content is a business asset that works 24/7. Compounding returns make content marketing powerful.
Strategy Foundation
Define target audience clearly. Understand their pain points. Map content to buyer journey. Establish unique point of view.
Content Types
Blog posts drive organic traffic. Videos engage and explain. Podcasts build intimate connections. Ebooks generate leads. Case studies prove value. Templates provide utility.
Content Calendar
Plan quarterly themes. Batch creation improves efficiency. Maintain consistent publishing. Leave room for timely topics.
SEO Integration
Research keywords before writing. Optimize titles and headers. Include internal links. Update existing content regularly.
Distribution
Owned channels: email and social. Earned channels: PR and guest posts. Paid channels: advertising and promotion. Shared channels: partnerships and syndication.
Repurposing
One piece of core content becomes many. Blog post becomes video script. Video becomes podcast episode. Quotes become social posts. Data becomes infographics.
Measurement
Traffic indicates reach. Engagement shows resonance. Leads measure business impact. Sales prove ROI.
Team Structure
In-house writers maintain brand voice. Freelancers scale capacity. Agencies provide strategy. Subject matter experts contribute authority.
Patience Required
Content marketing compounds slowly. First months show minimal results. Six months brings traction. One year creates momentum. Two years dominates markets.
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