Email at Scale, Personalized for One
Email automation delivers the right message to the right person at the right time—automatically.
Types of Automated Emails
Welcome sequences introduce new subscribers. Nurture campaigns build relationships over time. Behavioral triggers respond to actions. Re-engagement campaigns win back inactive subscribers.
Automation Triggers
Time-based triggers send after delays. Action triggers respond to behaviors. Inaction triggers follow non-engagement. Segment triggers activate on list changes.
Personalization Beyond First Name
Dynamic content blocks change based on profile. Behavioral recommendations suggest relevant products. Location-based content localizes messaging. Purchase history informs suggestions.
Email Platforms
Mailchimp offers accessible automation for beginners. ActiveCampaign provides advanced automation capabilities. ConvertKit serves creators with simple automation. Klaviyo specializes in ecommerce.
Automation Sequences
Map the customer journey. Identify key conversion points. Create content for each stage. Set appropriate timing between emails.
Testing and Optimization
A/B test subject lines and content. Test send times and frequency. Monitor open rates, click rates, and conversions. Iterate based on performance data.
Deliverability Considerations
Authenticate your domain with SPF, DKIM, and DMARC. Monitor sender reputation. Clean lists regularly. Honor unsubscribes immediately.
Compliance
Include physical address in emails. Provide clear unsubscribe links. Honor opt-out requests promptly. Comply with CAN-SPAM, GDPR, and other regulations.
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