Email Delivers ROI
Email marketing returns $36 for every $1 spent. No other channel comes close.
List Building
Quality trumps quantity. Lead magnets attract subscribers. Content upgrades capture engaged readers. Webinars generate interest. Exit-intent offers recover abandoning visitors.
Segmentation Strategy
Demographic segmentation personalizes by profile. Behavioral segmentation targets by actions. Engagement segments by activity level. Purchase history informs recommendations.
Email Types
Welcome sequences onboard new subscribers. Newsletters deliver regular value. Promotional emails drive sales. Transactional emails confirm actions. Re-engagement campaigns win back inactives.
Subject Lines
Curiosity compels opens. Urgency drives action. Personalization increases relevance. Clarity sets expectations. Length matters—keep it under 50 characters.
Email Design
Single column for mobile. Clear hierarchy guides eyes. Plenty of white space improves readability. One primary call-to-action focuses attention.
Deliverability
Authenticate with SPF, DKIM, and DMARC. Maintain list hygiene. Monitor sender reputation. Honor unsubscribes immediately.
Testing and Optimization
A/B test subject lines. Test send times. Experiment with content formats. Test frequency levels.
Automation
Behavioral triggers respond to actions. Lifecycle emails match customer journey. Date-based emails celebrate milestones. Abandoned cart sequences recover sales.
Metrics That Matter
Open rates indicate subject line quality. Click rates show content relevance. Conversion rates measure business impact. List growth tracks audience expansion.
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