Social Media Is Mandatory
Your customers are on social media. Your brand needs to be there too—authentically.
Platform Strategy
LinkedIn dominates B2B. Instagram shines for visual brands. TikTok reaches younger audiences. Twitter enables real-time engagement. Facebook still offers broad reach. YouTube is the second largest search engine.
Content Pillars
Educational content builds authority. Entertaining content increases sharing. Inspirational content connects emotionally. Promotional content drives action—but use sparingly.
Content Mix
80% value, 20% promotion is a good rule. User-generated content builds community. Behind-the-scenes humanizes your brand. Industry news positions you as informed.
Posting Strategy
Consistency beats frequency. Quality over quantity always. Optimal timing varies by platform. Batch creation improves efficiency.
Engagement
Respond to comments promptly. Ask questions to spark conversation. Share others content generously. Participate in relevant conversations.
Paid Social
Boost top-performing organic content. Retargeting captures interested audiences. Lookalike audiences expand reach. Lead generation ads capture interest.
Analytics
Track follower growth. Monitor engagement rates. Measure click-through rates. Calculate conversion from social.
Crisis Management
Have response plans ready. Monitor brand mentions. Address negative feedback quickly. Escalate appropriately.
Tools
Buffer and Hootsuite for scheduling. Sprout Social for analytics. Canva for creative. Later for Instagram planning.
Need help with this topic? Contact me at contactme@itsdavidg.co