Strategy Is Choice
Strategy is deciding what you will do and—equally important—what you will not do.
Vision and Mission
Vision paints the future destination. Mission defines current purpose. Values guide behavior. Together they provide direction.
SWOT Analysis
Strengths are internal advantages. Weaknesses are internal limitations. Opportunities are external possibilities. Threats are external risks.
Strategic Objectives
Objectives are specific and measurable. Key Results track progress. Time-bound deadlines create urgency. Ownership ensures accountability.
Competitive Analysis
Direct competitors offer similar solutions. Indirect competitors solve same problem differently. Potential entrants threaten disruption. Substitutes offer alternative approaches.
Market Positioning
Target market defines who you serve. Value proposition explains why they choose you. Differentiation creates competitive advantage. Positioning occupies mental space.
Resource Allocation
Budgets reflect priorities. Talent deployment executes strategy. Technology investments enable capabilities. Time allocation reveals true focus.
Execution Discipline
Quarterly reviews track progress. Monthly check-ins maintain momentum. Weekly actions drive daily work. Accountability ensures follow-through.
Adaptation
Markets change continuously. Customer needs evolve. Technology disrupts industries. Agility enables survival.
Communication
Strategy must be understood to be executed. Regular reinforcement maintains focus. Transparency builds alignment. Storytelling creates engagement.
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