Video Dominates Attention
Viewers retain 95% of video message versus 10% of text. Video belongs in your marketing mix.
Video Types
Explainer videos clarify complex offerings. Demo videos show products in action. Testimonial videos build trust. Behind-the-scenes humanizes brands. Live video creates urgency.
Platform Strategy
YouTube for evergreen content and search. Instagram Reels for discovery. TikTok for trend participation. LinkedIn for B2B thought leadership. Website for conversion-focused videos.
Production Quality
Audio quality matters more than video. Good lighting transforms appearance. Editing tightens pacing. Captions enable sound-off viewing.
Scripting
Hook viewers in first 3 seconds. Clear structure: problem, solution, call-to-action. Conversational tone connects better. Stories engage emotions.
Optimization
Keyword-rich titles and descriptions. Custom thumbnails increase clicks. End screens promote other content. Cards add interactivity.
Distribution
Embed on relevant website pages. Share across social platforms. Include in email campaigns. Repurpose into shorter clips.
Live Video
Q&A sessions engage directly. Product launches create events. Behind-the-scenes feels exclusive. Webinars educate and generate leads.
Measurement
View count indicates reach. Watch time shows engagement. Click-through rates measure interest. Conversion rates prove ROI.
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