Every Second Counts
A one-second delay reduces conversions by 7%. Performance directly impacts your bottom line.
Measuring Performance
PageSpeed Insights provides Google metrics. GTmetrix offers detailed analysis. WebPageTest simulates real conditions. Lighthouse audits multiple factors.
Image Optimization
Use modern formats: WebP and AVIF. Implement responsive images. Lazy load below-fold content. Compress without quality loss.
Code Optimization
Minify HTML, CSS, and JavaScript. Eliminate render-blocking resources. Tree-shake unused code. Split bundles for efficient loading.
Server Optimization
Enable compression (Gzip/Brotli). Implement browser caching. Use HTTP/2 or HTTP/3. Optimize Time to First Byte.
Content Delivery Networks
CDNs cache content globally. Users connect to nearest server. Latency drops dramatically. Bandwidth costs reduce.
Mobile Performance
Mobile networks are slower and less reliable. Test on real devices. Optimize for constrained bandwidth. Prioritize critical content.
Core Web Vitals Optimization
Improve LCP by optimizing images and server response. Reduce FID by minimizing JavaScript. Stabilize CLS by reserving space for media.
Continuous Monitoring
Performance degrades over time. Monitor real user metrics. Set performance budgets. Alert on regressions.
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