Content

Video Dominates Attention Viewers retain 95% of video message versus 10% of text. Video belongs in your marketing mix. Video Types Explainer videos clarify complex offerings. Demo videos show products in action. Testimonial videos build trust. Behind-the-scenes humanizes brands. Live video creates urgency. Platform Strategy YouTube for evergreen content and search. Instagram Reels for discovery. TikTok for trend participation. LinkedIn for B2B thought leadership. Website for conversion-focused videos. Production Quality Audio quality matters more than video. Good lighting transforms appearance. Editing tightens pacing. Captions enable sound-off viewing. ...

Content Builds Assets Every piece of content is a business asset that works 24/7. Compounding returns make content marketing powerful. Strategy Foundation Define target audience clearly. Understand their pain points. Map content to buyer journey. Establish unique point of view. Content Types Blog posts drive organic traffic. Videos engage and explain. Podcasts build intimate connections. Ebooks generate leads. Case studies prove value. Templates provide utility. Content Calendar Plan quarterly themes. Batch creation improves efficiency. Maintain consistent publishing. Leave room for timely topics. ...