https://blog.itsdavidg.co/tags/content-strategy/Recent content in Content Strategy on David Gomez - Technology & Business InsightsHugo -- 0.146.5en-usSun, 22 Feb 2026 08:00:00 -0500https://blog.itsdavidg.co/posts/content_marketing/Sun, 22 Feb 2026 08:00:00 -0500https://blog.itsdavidg.co/posts/content_marketing/<h2 id="introduction-content-as-the-foundation-of-modern-lead-generation">Introduction: Content as the Foundation of Modern Lead Generation</h2> <p>Content marketing has evolved from a supporting tactic to the cornerstone of B2B lead generation strategy. According to Demand Gen Report&rsquo;s 2025 Content Preferences Study, 71% of B2B buyers consume 3-5 pieces of content before engaging with sales, and 44% consume 5+ pieces before making purchase decisions. More significantly, organizations with documented content marketing strategies achieve 67% more leads than those without.</p>