https://blog.itsdavidg.co/tags/page-speed/Recent content in Page Speed on David Gomez - Technology & Business InsightsHugo -- 0.146.5en-usSat, 28 Feb 2026 08:00:00 -0500https://blog.itsdavidg.co/posts/web_performance/Sat, 28 Feb 2026 08:00:00 -0500https://blog.itsdavidg.co/posts/web_performance/<h2 id="introduction-the-business-case-for-speed">Introduction: The Business Case for Speed</h2> <p>Website performance has evolved from a technical consideration to a critical business metric. According to Google&rsquo;s 2025 research, as page load time increases from 1 second to 3 seconds, bounce probability increases by 32%. At 5 seconds, that probability jumps to 90%. These statistics translate directly to lost revenue, missed conversions, and damaged brand perception.</p> <p>The impact extends beyond user experience to search rankings. Google&rsquo;s Core Web Vitals—incorporating loading speed, interactivity, and visual stability—have become confirmed ranking factors. Deloitte&rsquo;s 2025 Digital Performance Study found that improving mobile site speed by just 0.1 seconds increased conversion rates by 8.4% for retail sites and 10.1% for travel sites.</p>