Social Media Marketing That Builds Brands
Social Media Is Mandatory Your customers are on social media. Your brand needs to be there too—authentically. Platform Strategy LinkedIn dominates B2B. Instagram shines for visual brands. TikTok reaches younger audiences. Twitter enables real-time engagement. Facebook still offers broad reach. YouTube is the second largest search engine. Content Pillars Educational content builds authority. Entertaining content increases sharing. Inspirational content connects emotionally. Promotional content drives action—but use sparingly. Content Mix 80% value, 20% promotion is a good rule. User-generated content builds community. Behind-the-scenes humanizes your brand. Industry news positions you as informed. ...